Nike

 

ROLE: ART DIRECTOR

Nike Journal

As an Art Director on the Nike Journal project, I focused primarily on Innovation. This visually stimulating content was built with tips, techniques and inspiration to motivate the next generation of problem-solvers to do great things.

 

Responsibilities included:

  1. Created all visual briefs and also briefed in all photographers, videographers and illustrators across each pillar within innovation.

  2. Created pre-production decks and worked directly with Nike through multiple rounds of feedback as the project progressed.

  3. Created UGC concepts and talent briefs. Responsible for researching and selecting UGC talent across every pillar.

  4. Provided feedback across each storyline and dug through b-roll footage, product prototypes and sketches to create a well rounded visual narrative.

 
 

Three examples from the content collection below:

 

1

Sustainable Shoe Design 101

Within the innovation pillar, “A Better Way” is a series about working together toward a more sustainable future of sport.

 
 

2

Work (out) From Home.

Within the innovation pillar, “We’re All Innovators” is a series about the challenges athletes are facing – and overcoming through innovative thinking.

 
 

3

Road Ready.

Within the innovation pillar, “Proof of Concept” is a series showcasing renegade innovations in sport, wellness and ability.