ROLE: CREATIVE STRATEGIST
SECTION 2
Partnership with Facebook Portal to promote the product launch.
SECTION 1
Partnership with Facebook Watch to promote the show Limetown.
SECTION 1
Facebook Watch
The Creative Idea
Promote Facebook Watch’s new show, Limetown, by making the show’s premier feel like a must watch moment in culture. To do so, we resurfacing cold mysteries and attempted to solve these mysteries using new technology - in the case of Dyatlov Pass we were actually successful, leading to multiple subsequent articles and research papers to be written as a result.
Each article was also written to draw parallels between real mysteries and the plot of Limetown.
Solomon Mystery
Fink Mystery
SECTION 2
Facebook Portal
The Creative Idea
Humanize the Facebook’s Portal technology by focusing on the feeling of it, not the function. To do so, we chose to tell the store of a father and daughter collaborating on a song from afar while seamlessly going through their day.
Throughout the film we created moments that showcased the portal while simultaneously enhancing, not hurting the human story.