ROLE: CREATIVE STRATEGIST
The Partnership
To promote the launch of a variety of new shows, we partnered to create meaningful content that brought to life the deeper meanings of the shows from CBS Interactive.
Star Trek | The Creative Idea:
Star Trek has a legacy of inclusion, particularly of women in leadership roles across all six series in franchise history. For the CBS launch, we showed how the creators of “Star Trek: Discovery” carry on that tradition by casting women of color in command roles.
Twilight Zone | The Creative Idea:
By showing the modern relevance of Twilight Zone’s most famous episodes from the 1950s, we simultaneously educated readers about the history of the show and sparked interest for the new series.